□ How to fix itĪlthough it would be best to do user experience (UX) research upfront, before starting on the design, it doesn’t always work out that way. They should know their clients/customers better than anyone (if they can get out of their own way with how the design looks). Lots of questions, and your client should be able to lay most of these answers out for you. What will make them want to know more, buy more, or just spend their valuable time and attention? What makes your user tick? What drives them to come visit your website in the first place? And what can you do with your design to make them stay? The ones who will interact with your client. Who are you designing for? Yes, you received the brief, the job, and the payment from your client, but this is only a piece of the puzzle. Thanks to our friends at Optimal Workshop for sponsoring this blog post! 1. To help you through the usual pitfalls, we’ve lined up the top 5 reasons your design falls flat and explain how you can fix it. Your website design can be right on-trend and have all the hallmarks of a great site, but does it work functionally? Have you taken the time to get to know your users and what your client wants from them? Ultimately understanding your key users and responding to their needs and desires will lead to a site that is intuitive, logical, and delivers a user experience that will keep them coming back. It’s happened to the best of us, the design has led the project and now is time to investigate why it’s not delivering. Quite frankly, it simply rocks! But why isn’t it hitting the mark? The bounce rate is high and the time spent is lower than ideal. You’ve landed the client, you’ve taken the brief, and you’ve created the most gorgeous, innovative, and on-trend website.
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